دوافع مشاهدة الشباب المصري للبرامج المقدمة من خلال موقع اليوتيوب Youtube

الملخص EN

Motives for Egyptian youth to watch programs presented through Youtube

The study aims to identify the most important uses of the Egyptian youth for YouTube and the most important programs offered through electronic channels through which they draw their various information in various fields.

The researcher designed a survey newspaper in an interview with the application on the Egyptian youth in order to identify the most important motives for watching YouTube.

The researcher chose a sample of the educated Egyptian youth from the age of 18 to 35 who follow the programs provided through YouTube, consisting of 300 respondents using the available sample method.

The results showed that the "entertainment" category won the lead in terms of the quality of the favorite programs among Egyptian youth by 72.4% , the "Al-Dahih" program ranked first in terms of the favorite programs for most of the sample of Egyptian youth by 43% , and each of the phrase "ease of exposure to content in any Time and place ”and the phrase“ ease of viewing the content through more than one technological means at close proportions, so 89.6% and 88.5% respectively came with the category “always” at 73.2% and 70.2% , respectively