أثر الابتكار في عناصر المزيج التسويقي المستحدثة (الإضافية)‎ على جودة الخدمات الفندقية : دراسة تحليلية لأراء عينة من زبائن فندق شيراتون عنابة

الملخص EN

This study aims to test the impact of innovation in the new elements of marketing mix (additional) on the quality of hotel services, to achieve this goal, a random sample of customers of the Sheraton in Annaba was questioned in Using the Likert scale questionnaire tool in five response choices, this questionnaire included (30 expressions) and the sample consisted of (116) items, of wich (105) were valid for statistical analysis.

The results of the study revealed a moral impact of innovation in the new elements of (additional) marketing mix on the quality of hotel services, this impact is due to marketing innovation in (physical environment, staff, operations).