Perceptual map design of Algerian mobile telephony market

الملخص EN

The aim of this study is to design a perceptual map of mobile telephony market in Algeria, according to the dimensions of the mental picture of three brands (MOBILIS, DJEZZY, OOREDOO).

This study is based on the random sample method, where 175 samples distributed to mobile users in BECHAR (South-West of Algeria).

This study found that MOBILIS is the most anticipated sign of reliability and satisfaction compared to other competitors.

But this brand does not have a high degree of loyalty.

While there is a great convergence between the three brands in terms of the price perception and Service expansion.