اسهامات تكنولوجيا الإنترنت في خدمة التسويق : التسويق الرقمي نموذجا

الملخص EN

This research aims to identify the contributions of the internet, which is widely known, characterized by many features, at the service of marketing, which also tries to optimize the interests in a continuous way.

On the basis of an analytical descriptive approach, and through a desk research, starting with a brief conceptual framework on modern information and communication technologies, and then diagnosing the reality of Internet technology, to finally show the relationship between internet technology and marketing.

It has been concluded that digital marketing is more effective in achieving the goals of organizations and consumers in a rapidly changing global environment using this new technology