أثر ممارسات التسويق الداخلي في ترسيخ أخلاقيات الأعمال : دراسة حالة بنك الفلاحة و التنمية الريفية لولاية الأغواط

الملخص EN

This study demonstrates the impact of internal marketing practices on business ethics in BADR bank.

We constructed a model consisting of two variables; the independent variable is the internal marketing practices.

The independent variable decomposes of four independent subvariables: empowerment, motivation, training, and internal communication, whereas the business ethics is the dependent variable.

It is concluded that there is a significant positive relationshipbetween the internal marketing practices and the business ethics.

Besides, that empowerment, and motivation are the most effective practices strengthening the business ethics.