علاقة التسويق الداخلي بتنمية السلوك الإبداعي لموظفي كلية العلوم الاقتصادية و العلوم التجارية و علوم التسيير بجامعة و رقلة

الملخص EN

This study aims to reveal the impact of internal marketing on the creative behavior of the employee, based on the dimensions of internal marketing, and this by knowing the views of a sample of 85 employees of the faculty of economic sciences, commercial sciences and management sciences at the university of Ouargla on the practice of internal marketing and the development of creative behavior it was relied on the descriptive statistical method, and the use of the program (SPSS 21), to be finally reached that the creative behavior directly related to the practice of internal marketing, and that the development of creative behavior of the college staff is affected by the nature of the procedures and strategies practiced by the enterprise using internal marketing dimensions.