إعلان الإنترنت و تأثيره على سلوك المستهلك الشرائي

الملخص EN

The aim of this study is to identify the impact of Internet advertising on the purchasing behavior by reviewing the first beginnings and first steps of using the Internet as a means of advertising and then to identify the concept of advertising through the Internet(web) and its main characteristics and forms Then highlighting the different stages of making a decision to buy online through several models of the consumer behavior Of the individual and the factors influencing this behavior.