خصائص الكلمة و دورها في البنية الحجاجية في الإعلام المرئي

الملخص EN

The hypothesis of study is assumption from the truth that the argumentative discourse is a communicative discourse and an interactive argumentative linguistic work.

Hence, the complement has an argumentative role on the recipient.

The study setting the conceptual framework for wisdom in Arab heritage and among Western and Arab contemporaries to search for the historical roots of the word in the Arab heritage and the extent of its applicability with the concept of the words today, as well as showing its impact on the speech of argumentative, especially in the visual media.

The study adopted a descriptive and an analytical approach; In order to analyze the selected models from the Al-Jazeera debate program “The Opposite Direction”.

The study analyses the impact of the argumentative movement of the word.

The study reached to the conclusions that the word has an argumentative load and influence energy; the single word manifested through three loads: semantic, contextual, and rhythmic.

Moreover, the lexical meaning alone is the reason for choosing the word.

Rather, the internal and external contexts with the diversity of their elements are the augmentative's motivation to refrain from the word and another choice.