Assessment of the management of social media content of the egyptian tourism authority using key performance indicators
By: al-Badri, Majidah; Mahir, Azzah; Mandur, Daliya…[et al.]. Journal of the Faculty of Tourism and Hotels-University of Sadat City. Vol. 3, no. 1 (Jun. 2019), pp.39-58, 20 p.
Subjects: Content analysis; Management; Marketing; Programme content; Trademarks