Internal marketing and its impact on organizational loyalty: case study of the electricity and gas distribution company-Mascara branch
By: Abd al-Qadir, Muhammad Abid; Bin Umar, Bin Dumah. Revue des Économies Nord Africaines. Vol. 19, no. 33 (2023), pp.221-238, 18 p.
Subjects: Internal marketing; Organizational Loyalty; Algeria; Mascara (State)