Building agent-customer relationship in the Takaful industry : a framework of Islamic relationship marketing
By: Salih, Muhammad Marhanum Che; Abd Allah, Nurdianawati Irwani; Razali, Siti Salwani. ISRA International Journal of Islamic Finance. Vol. 4, no. 1 (Jun. 2012), pp.81-97, 17 p.
Subjects: Behaviour; Customers; Ethics; Interdependence; Marketing