Can sensory marketing factors improve the customers' pleasure and arousal in Egyptian resort hotels ?
By: Shihatah, Ali al-Sayyid; al-Aswadi, Wail. Journal of Association of Arab Universities for Tourism and Hospitality. Vol. 22, no. 2 (Jun. 2022), pp.111-131, 21 p.
Subjects: Consumer satisfaction; Emotions; Hotels; Marketing; Sharm El-Sheikh