The impact of guerrilla marketing tactics on Egyptian talk shows' viewership : testing a celebrity endorsement moderating role
By: Farid, Sherif Tahir Muhammad; Hammad, Sarah Abd al-Fattah. Journal of Management Researches. Vol. 37, no. 3 (Jul. 2019), pp.1-68, 68 p.
Subjects: Leukocytes; Marketing strategy; Mathematical statistics; Social sciences; Statistics