The impact of artificial intelligence on consumer behaviors : an applied study on the online retailing sector in Egypt
Author
Source
Scientific Journal for Economic and Commerce
Issue
Vol. 50, Issue 4 (31 Dec. 2020), pp.293-318, 26 p.
Publisher
Ain Shams University Faculty of Commerce
Publication Date
2020-12-31
Country of Publication
Egypt
No. of Pages
26
Main Subjects
Topics
- Social sciences
- Artificial intelligence
- Machine learning
- Decision making
- Purchasing
- Consumer behaviour
- Quantitative research
- Computer software
- Big data
Abstract EN
This paper aims to investigate the impact of Artificial Intelligence (AI) on consumer behaviors within the retailing sector in Egypt.
The research depended on the quantitative research method.
The primary data was collected through the online questionnaire.
Convenience sampling was used.
The sample size in this research is 400.
A total of 384 responses were collected and valid.
The data was analyzed using the Statistical Package for the Social Science (IBM SPSS v22) for Windows computer software.
The Results highlighted that there is a significant relationship between Artificial Intelligence and consumer behavior.
In addition, The model has a high ability to predict and explain the consumer purchase behavior through Artificial Intelligence, and this was proved by the validity of the first hypothesis (H1) through the value of (R-Sq = 0.95.8) in the model.
The study recommends online retailers to employ Artificial Intelligence in each step in the consumer journey, from need recognition, information search, evaluation, and purchase decision making to post-purchase behavior to predict consumer's purchase behavior in the online platform.
American Psychological Association (APA)
Musa, Muna Hamid Muhammad. 2020. The impact of artificial intelligence on consumer behaviors : an applied study on the online retailing sector in Egypt. Scientific Journal for Economic and Commerce،Vol. 50, no. 4, pp.293-318.
https://search.emarefa.net/detail/BIM-1000153
Modern Language Association (MLA)
Musa, Muna Hamid Muhammad. The impact of artificial intelligence on consumer behaviors : an applied study on the online retailing sector in Egypt. Scientific Journal for Economic and Commerce Vol. 50, no. 4 (2020), pp.293-318.
https://search.emarefa.net/detail/BIM-1000153
American Medical Association (AMA)
Musa, Muna Hamid Muhammad. The impact of artificial intelligence on consumer behaviors : an applied study on the online retailing sector in Egypt. Scientific Journal for Economic and Commerce. 2020. Vol. 50, no. 4, pp.293-318.
https://search.emarefa.net/detail/BIM-1000153
Data Type
Journal Articles
Language
English
Notes
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Record ID
BIM-1000153