دور خفة الحركة التنظيمية و ذكاء الاعمال في تعزيز أستراتيجيات تطوير المنتج : دراسة استطلاعية تحليلية لعينة من موظفي شركة نور الكفيل للمنتجات الحيوانية و الغذائية

Abstract EN

This research seeks to determine the relationship between organizational agility and business intelligence and its role in developing the new product by applying in our Iraqi organizations.

In order to achieve this, the dimensions of the variable organizational agility (operational agility, agility of customers, participative agility ) according to (Krotov et al.

, 2015: 4) The dimensions of business intelligence (technological infrastructure, knowledge process, human capital, culture) were based on (Waranpong et al.

, 2016: 17) The variable is the promotion of product development strategies was measured using the following strategies (market pullout strategy, technology payment strategy, job exchange strategy) based on (shroeder & goldstein, 2018: 37) The study was conducted on a sample of the company's staff consisting of (65) employees distributed by company departments.

The study used the questionnaire as a main tool for gathering the required information as well as personal interviews.

In order to achieve the study objective, The main and secondary hypotheses that reflect the relationship between organizational agility and business intelligence To enhance product development strategies.

The hypotheses were tested between the variables using the (Pearson) and the t-test to determine the significance of the relationship between the variables.

And testing (F) to determine the significance of the regression equation, and R2 was used to explain the effect of the first and second independent variables in the dependent variable.

The most important conclusions reached are that the company is trying to develop new products constantly by attracting skilled manpower and strengthen the relationship of the company to the internal and external audiences and also to clarify the social role of the company and its great role in supporting marketing efforts constantly, the most important recommendations recommended by the research need The company to conclude contracts or permanent employment for graduates of the administrative faculties with the highest degree holders, or to develop their employees by encouraging them to obtain the higher certificate, as well as the pursuit of experience through training and rehabilitation, As well as benefiting from the expertise within the company.