إدارة الجودة الشاملة كمدخل لتحسين الصورة الذهنية للمؤسسة الجزائرية : دراسة ميدانية على عينة من المؤسسات الجزائرية

Abstract EN

This study aims to determine the impact of the application of the principles of total quality management on improving the mental image of the Algerian institution from a marketing point of view, and for that the questionnaire was used as a tool for scientific research by surveying a sample of the opinions of employees and staff of Algerian institutions in the center region.

The study reached a set of results, the most important is that the application of total quality management significantly affects the improvement of the mental image of the Algerian institution.