أثر ممارسات التسويق الداخلي على الصمت الوظيفي من العاملين : دراسة ميدانية

الملخص EN

The purpose of the research is to study the effect of the internal maketing practices (communication; training; marketing research) on the dimensions of the organizational silence (acquiescent silence; defensive silence; prisocial silence) applied to the teachers in public and private schools in Ismailia Governorate.

The statistical package SPSS was used to analyze the data.

The results revealed that communication has a positive effect on the dimensions of organizational silence, while training has no effect on these dimensions.

Meanwhile, marketing research was found to have a partial effect on the dimensions of organizational silence.

Finally, internal maketing practices have a positive effect on organizational silence