استخدام طريقة التحليل الهرمي (AHP)‎ لقياس فعالية عناصر المزيج التسويقي لخدمة ADSL : دراسة حالة مؤسسة اتصالات الجزائر وكالة المسيلة

الملخص EN

This study has for purpose to measure each element of the service-marketing mix.

In order to achieve this, several interviews were conducted with heads of departments in the M'sila Agency - Algeria Telecom- After that the obtained information has been analyzed.

According to this study the final weights of the marketing mix elements were determined by a computer program (expert choice) using the hierarchical analysis method, where "service" came first at a rate of (35.

9%), followed by "price" by (26.

9%), "individuals.

" By (10%), "promotion" by (9.

4%), "operations" by (7.

1%), "physical evidence" by (6.

4%), and Distribution came in last place at (4.

4%).