مدى اعتماد اسلوب التحليل البيئي الداخلي كآلية لتقييم جودة الخدمات المصرفية : بحث تطبيقي في مجموعة من المصارف التجارية العاملة في مدينة الناصرية
Other Title(s)
The extent of the adoption of the internal environmental analysis method as a mechanism for evaluating the quality of banking services : applied research in a group of commercial banks operating in the city of Nasiriyah
Author
Source
Issue
Vol. 10, Issue 38 (30 Jun. 2021), pp.151-167, 17 p.
Publisher
University of Karbala College of Management and Economics
Publication Date
2021-06-30
Country of Publication
Iraq
No. of Pages
17
Main Subjects
Financial and Accounting Sciences
Topics
- Labour market
- Strategic planning
- Organization charts
- Quality control
- Applied research
- Banking services
- Nasiriyah
- Commercial banks
- Quality of services
- al-Balad(Surah)
Abstract EN
The internal environmental analysis is considered one of the most important strategic planning steps, which enables bank administrations to form a clear and comprehensive idea of the amount of change in the factors of their internal environment, by discovering their strengths to work on strengthening them and weaknesses to work to address them or reduce their effects based on The results of that analysis, and in a way that enables them to compete and remain in the labor market, so this research came to highlight the importance of internal environmental analysis and its implications for the quality of banking service by applying to a group of commercial banks operating in the city of Nasiriyah, and according to a questionnaire designed for this purpose.
Reaching a set of conclusions was the most important: is that the internal environmental analysis plays a major role in assessing the quality of banking services provided by the researched banks through its great role in diagnosing the strengths and weaknesses in their internal environment, which is thus reflected in the quality of their services provided to the customer, and in light of Those conclusions came as recommendations, the most important of which were: It is necessary to create a department or unit within the organizational structure of the bank whose mission is to strategically plan the work of the bank and Including environmental analysis, both internal and external, and in a way that enables it to keep pace with developments in the two environments.
American Psychological Association (APA)
حسين، وفاء جثير مزعل. 2021. مدى اعتماد اسلوب التحليل البيئي الداخلي كآلية لتقييم جودة الخدمات المصرفية : بحث تطبيقي في مجموعة من المصارف التجارية العاملة في مدينة الناصرية. مجلة الإدارة و الاقتصاد،مج. 10، ع. 38، ص ص. 151-167.
https://search.emarefa.net/detail/BIM-1270449
Modern Language Association (MLA)
حسين، وفاء جثير مزعل. مدى اعتماد اسلوب التحليل البيئي الداخلي كآلية لتقييم جودة الخدمات المصرفية : بحث تطبيقي في مجموعة من المصارف التجارية العاملة في مدينة الناصرية. مجلة الإدارة و الاقتصاد مج. 10، ع. 38 (حزيران 2021)، ص ص. 151-167.
https://search.emarefa.net/detail/BIM-1270449
American Medical Association (AMA)
حسين، وفاء جثير مزعل. مدى اعتماد اسلوب التحليل البيئي الداخلي كآلية لتقييم جودة الخدمات المصرفية : بحث تطبيقي في مجموعة من المصارف التجارية العاملة في مدينة الناصرية. مجلة الإدارة و الاقتصاد. 2021. مج. 10، ع. 38، ص ص. 151-167.
https://search.emarefa.net/detail/BIM-1270449
Data Type
Journal Articles
Language
Arabic
Notes
-
Record ID
BIM-1270449