الترويج الرقمي و تنافسية عينة من الوكالات السياحية في الشرق الجزائري

Abstract EN

The tourism sector plays a pivotal role in economic growth, whether as a tool to create a seasonal and permanent work, and as an important source of hard currency, and tourism is dubbed clean industry, and the change in work patterns and living standards has led to an increase in competition between countries in bringing different segments of clients, Or at the level of tourism agencies and hotels, providing tourism programs with high-quality services, appropriate distribution outlets, and intensive promotion that increases the duration of the tourist's stay, by adopting various promotional means whose mainstay is digital promotion as it is more effective and easier to give information.

A direct communication channel between the customer and the tourism agencies, as it is an important means of attracting the attention of tourists, and it is a psychological tool that aims to influence the current and potential tourist behavior in a way that matches the general and marketing objectives of the tourism organizations and creates the desired behavior in terms Providing the necessary information and services, the purpose of which is to affirm the right of citizens to travel and tourism