مساهمة الإبداع الإداري في تدعيم الميزة التنافسية للمنظمات

Abstract EN

In light of the explosion of knowledge and the information and technological revolution that the world is experiencing today, economic organizations found themselves forced to adapt to all the changing changes, so they worked to pay attention to their most important resource, which is the human resource, in order to be qualified to perform their tasks to the fullest, as administrative creativity is one of the most important elements Which organizations focused on in order to improve their image and enhance their competitive position locally and internationally.

Accordingly, we will try, through this contribution, to know how administrative creativity contributes to creating and enhancing competitive advantage in contemporary organizations.

Depending on the descriptive-analytical approach, we have concluded the need to modify the organizational structure in proportion to the personalities and goals of the organization, instilling motivation among employees through motivational means that allow them to communicate effectively with all levels of the organization.