أثنوغرافيا القراءة و أبعادها الاجتماعية و الثقافية و أدوات تسويقها في ظل مجتمع المعلومات

Abstract EN

Since old times and still nowadays, reading has been considered as one of the most important sources of learning, upon which human societies rely to acquire science and knowledge.

This is what made mindful nations and countries encourage reading to spread knowledge and facilitate access to it among all segments of society.

Reading will remain the primary means for the transfer of the product of the human mind and experience such as arts, literature and inventions.

Therefore, this study aimed to define the concept of reading as an acquired and common behaviour by members of the society, according to the beliefs, attitudes, trends and ideals that characterize a society or a given population, which is passed from one generation to another based on the language and simulation with a focus on some of the fundamental aspects in the analysis and understanding of this topic.

This study also aims to try to shed some light on the obstacles behind the reluctance of some segments of the society to read, to address this phenomenon through providing mechanisms in how to market reading so that it recovers its followers and increase the readership level in the information society, which is characterized by a fierce competition.

Thus reading will achieve its set objectives in the education and preparation of educated and conscious generations to take up the responsibility and build a society based on the values of work and democracy, and the preservation of heritage and to highlight its value that is consistent with the requirements to build a modern society.