Evaluating pricing policies applied to tour operators and travel agents in Egypt
Other Title(s)
تقييم بعض سياسات التسعير المطبقة في وكالات السفر في مصر
Author
Source
Journal of Association of Arab Universities for Tourism and Hospitality
Issue
Vol. 13, Issue 1 (30 Jun. 2016), pp.107-115, 9 p.
Publisher
Suez Canal University Faculty of Tourism and Hotels
Publication Date
2016-06-30
Country of Publication
Egypt
No. of Pages
9
Main Subjects
Economics & Business Administration
Abstract EN
This study evaluates the pricing policies adopted by Tour Operators/Travel Agents in Egypt.
The field study was conducted through distributing a questionnaire to managers of Tour Operators/Travel Agents.
The sample included 51 Tour Operators/Travel Agents managers.
The pricing techniques applied at Tour Operators/Travel Agents have high levels of efficiency and sensitivity .The training programs influences significantly the efficiency of pricing techniques.
There is a strong relation between the sensitivity of pricing techniques and the efficiency of pricing technique applied at Tour Operators/Travel Agents.
The study provides some recommendations such as: applying the suitable pricing strategy for Tour Operators/Travel Agents conditions; assigning an effective link between the price and the other factors of the marketing mix to be more competitive
American Psychological Association (APA)
Ammar, Salamah A. M.. 2016. Evaluating pricing policies applied to tour operators and travel agents in Egypt. Journal of Association of Arab Universities for Tourism and Hospitality،Vol. 13, no. 1, pp.107-115.
https://search.emarefa.net/detail/BIM-826387
Modern Language Association (MLA)
Ammar, Salamah A. M.. Evaluating pricing policies applied to tour operators and travel agents in Egypt. Journal of Association of Arab Universities for Tourism and Hospitality Vol. 13, no. 1 (Jun. 2016), pp.107-115.
https://search.emarefa.net/detail/BIM-826387
American Medical Association (AMA)
Ammar, Salamah A. M.. Evaluating pricing policies applied to tour operators and travel agents in Egypt. Journal of Association of Arab Universities for Tourism and Hospitality. 2016. Vol. 13, no. 1, pp.107-115.
https://search.emarefa.net/detail/BIM-826387
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 114-115
Record ID
BIM-826387