Evaluating pricing policies applied to tour operators and travel agents in Egypt

Abstract EN

This study evaluates the pricing policies adopted by Tour Operators/Travel Agents in Egypt.

The field study was conducted through distributing a questionnaire to managers of Tour Operators/Travel Agents.

The sample included 51 Tour Operators/Travel Agents managers.

The pricing techniques applied at Tour Operators/Travel Agents have high levels of efficiency and sensitivity .The training programs influences significantly the efficiency of pricing techniques.

There is a strong relation between the sensitivity of pricing techniques and the efficiency of pricing technique applied at Tour Operators/Travel Agents.

The study provides some recommendations such as: applying the suitable pricing strategy for Tour Operators/Travel Agents conditions; assigning an effective link between the price and the other factors of the marketing mix to be more competitive