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دور إدارة العلاقة مع الزبون في بناء و تعزيز ولاء الزبون
Author
Source
Issue
Vol. 7, Issue 13 (30 Sep. 2016), pp.232-241, 10 p.
Publisher
Publication Date
2016-09-30
Country of Publication
Algeria
No. of Pages
10
Main Subjects
Abstract EN
Attracting the subject of managing the relationship with the customer interest in both the researchers and managers where they focused on the study of the concept of managing the relationship with the customer and the nature and value of the relationship with all parties (customers, suppliers, competitors…) and in particular with the customers.
As they saw as a new paradigm in marketing theory rather than the traditional marketing model, with aims to establish long-term relationships with all parties and to retain customers and make them customers with loyalty rather than .
Focusing on just attract them which made managing the relationship with the customer and a way to gain a competitive advantage through customer orientation and attention to its requirements.
Where this article aims to highlight the importance of managing the relationship with the customer and their role in building and strengthening customer loyalty toward Enterprise Services.
American Psychological Association (APA)
ابن نيلي، جميلة. 2016. دور إدارة العلاقة مع الزبون في بناء و تعزيز ولاء الزبون. مجلة دفاتر اقتصادية،مج. 7، ع. 13، ص ص. 232-241.
https://search.emarefa.net/detail/BIM-831434
Modern Language Association (MLA)
ابن نيلي، جميلة. دور إدارة العلاقة مع الزبون في بناء و تعزيز ولاء الزبون. مجلة دفاتر اقتصادية مج. 7، ع. 13 (أيلول 2016)، ص ص. 232-241.
https://search.emarefa.net/detail/BIM-831434
American Medical Association (AMA)
ابن نيلي، جميلة. دور إدارة العلاقة مع الزبون في بناء و تعزيز ولاء الزبون. مجلة دفاتر اقتصادية. 2016. مج. 7، ع. 13، ص ص. 232-241.
https://search.emarefa.net/detail/BIM-831434
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش : ص. 240-241
Record ID
BIM-831434