الدور الاستراتيجي لإدارة الموارد البشرية و أثره على الإبداع لدى العاملين في شركة الاتصالات زين العاملة في الأردن

Abstract EN

The study aimed to determining the strategic role of human resources and its effect on the Innovation of the employees of the telecommunication company Zain operating in Jordan and identifying differences in the levels of Innovation of these employees according to their different personal characteristics.

The study followed the descriptive method of analysis by designing a questionnaire that included a group of paragraphs This questionnaire was distributed to the study population of 111 in the Zain Company operating in Jordan, and 105 questionnaires were analyzed for statistical analysis purposes.

The study reached a number of results, the most important of which are: the existence of an average level of the exercise of the strategic role of human resources and the average level of Innovation among the employees of Zain.

The study also found a significant effect at the level of (a £ 0.05) for the strategic role of( human resources Planning, recruitment, selection and Placement) on the Innovation of the employees of Zain Company operating in Jordan.

The study recommended focusing on the strategic role of human resources in the following areas: human resources planning, human resource recruitment, selection and recruitment of human resources, which have a clear impact on enhancing the innovation of the employees.

To be implemented and incorporated into human resources management systems, as being primarily addressed to them.