Does corporate social responsibility affect attitudinal loyalty ? : evidence from fast food chains in Cairo
Other Title(s)
هل تؤثر المسئولية الاجتماعية للشركات على ولاء العملاء : دراسة بالتطبيق على سلاسل الأغذية السريعة بالقاهرة
Joint Authors
Sad, Hisham Izzat
al-Lahami, Mustafa Abd al-Mawla
Qurah, Umar al-Sayyid
Mursi, Muhammad Abd al-Wahhab
Source
International Journal of Heritage, Tourism, and Hospitality
Issue
Vol. 9, Issue 2 (30 Sep. 2015), pp.141-156, 16 p.
Publisher
Fayoum University Faculty of Tourism and Hotels
Publication Date
2015-09-30
Country of Publication
Egypt
No. of Pages
16
Main Subjects
Social Sciences (Multidisciplinary)
Abstract EN
There is a scarcity of research on Corporate Social Responsibility CSR influence on customer responses in the context of Egyptian market; this rarity involves the area of tourism and hospitality sector.
Customer responses indicate to customer outcomes towards the firm such as customer satisfaction, trust, commitment and customer loyalty.
This research aims to explore the impact of perceived CSR on customer attitudinal intentions in fast food chains in Cairo which adopt CSR initiatives.
To accomplish the research aim, secondary data was gathered from CSR relevant literature, while primary data was collected through empirical study conducted by questionnaire survey strategy on random sample of fast food customers in Cairo.
To analyze the collected data chi-square (x²) test was used in order to investigate the impact of every dimension of CSR on attitudinal intentions, and Pearson correlation coefficient (R) was used to assess the direction and strength of the associations among study variables.
The results revealed that fast food customers' perceiving of undertaken CSR by chains is positively affecting attitudinal loyalty
American Psychological Association (APA)
al-Lahami, Mustafa Abd al-Mawla& Mursi, Muhammad Abd al-Wahhab& Sad, Hisham Izzat& Qurah, Umar al-Sayyid. 2015. Does corporate social responsibility affect attitudinal loyalty ? : evidence from fast food chains in Cairo. International Journal of Heritage, Tourism, and Hospitality،Vol. 9, no. 2, pp.141-156.
https://search.emarefa.net/detail/BIM-854767
Modern Language Association (MLA)
Mursi, Muhammad Abd al-Wahhab…[et al.]. Does corporate social responsibility affect attitudinal loyalty ? : evidence from fast food chains in Cairo. International Journal of Heritage, Tourism, and Hospitality Vol. 9, no. 2 (Sep. 2015), pp.141-156.
https://search.emarefa.net/detail/BIM-854767
American Medical Association (AMA)
al-Lahami, Mustafa Abd al-Mawla& Mursi, Muhammad Abd al-Wahhab& Sad, Hisham Izzat& Qurah, Umar al-Sayyid. Does corporate social responsibility affect attitudinal loyalty ? : evidence from fast food chains in Cairo. International Journal of Heritage, Tourism, and Hospitality. 2015. Vol. 9, no. 2, pp.141-156.
https://search.emarefa.net/detail/BIM-854767
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-854767