تقييم مستوى الخدمات البنكية الإلكترونية في الجزائر : مدخل تحليل رضا الزبون

الملخص EN

Recently, the banking sector has changed dramatically and rapidly, as a necessary and an urgent response to the new philosophy in the context of integration into the digital economy.

however, the economy, which has increased the intensity and pace of competitiveness imposed, the main focus of the ability to raise the satisfaction of the customer in a market where the proliferation of alternatives and multiple options.

thus, the most important issue at the table of the banking institutions is to search and design a basket of services capable of satisfying the customer in a society controlled by electronic transactions.

in fact, the problem of the customer ‘s satisfaction depends on a number of interrelated factors, including what is related to the bank itself and its levels of performance, and the second part is related to the self and the psychology of the customer, while the third part is the work environment of these institutions.