التسويق الابتكاري و استراتيجية المحيط الأزرق : عرض تجارب عالمية

Abstract EN

Given the rapid changes we are witnessing today, innovation in marketing area become a requirement inevitable to stay in the business market, and face competition, not even exceeded to create new markets called blue oceans due to the absant of bloody competition, which may Threaten the survival of the enterprise in the market , Due to the fact that the today consumer is not the same consumer of tomorrow, Because innovation is an ongoing activity and markets have exceeded from realistic space to virtual space.

and to understand the innovative practice in marketing We'll expose international experiences to institutions that has established markets out of nowhere and offered ideas raised the level of their performance were not expecting.