التسويق الابتكاري و استراتيجية المحيط الأزرق : عرض تجارب عالمية
Joint Authors
Source
Issue
Vol. 2017, Issue 51 (28 Feb. 2017), pp.113-120, 8 p.
Publisher
University of Amar Thligi Laghouat
Publication Date
2017-02-28
Country of Publication
Algeria
No. of Pages
8
Main Subjects
Abstract EN
Given the rapid changes we are witnessing today, innovation in marketing area become a requirement inevitable to stay in the business market, and face competition, not even exceeded to create new markets called blue oceans due to the absant of bloody competition, which may Threaten the survival of the enterprise in the market , Due to the fact that the today consumer is not the same consumer of tomorrow, Because innovation is an ongoing activity and markets have exceeded from realistic space to virtual space.
and to understand the innovative practice in marketing We'll expose international experiences to institutions that has established markets out of nowhere and offered ideas raised the level of their performance were not expecting.
American Psychological Association (APA)
ابن زايد، سارة وكورتل، فريد. 2017. التسويق الابتكاري و استراتيجية المحيط الأزرق : عرض تجارب عالمية. دراسات،مج. 2017، ع. 51، ص ص. 113-120.
https://search.emarefa.net/detail/BIM-885902
Modern Language Association (MLA)
ابن زايد، سارة وكورتل، فريد. التسويق الابتكاري و استراتيجية المحيط الأزرق : عرض تجارب عالمية. دراسات ع. 51 (شباط 2017)، ص ص. 113-120.
https://search.emarefa.net/detail/BIM-885902
American Medical Association (AMA)
ابن زايد، سارة وكورتل، فريد. التسويق الابتكاري و استراتيجية المحيط الأزرق : عرض تجارب عالمية. دراسات. 2017. مج. 2017، ع. 51، ص ص. 113-120.
https://search.emarefa.net/detail/BIM-885902
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش.
Record ID
BIM-885902