التسويق الاجتماعي كمدخل لتحقيق التنمية المستدامة
Other Title(s)
Social marketing as an approach for achieving sustainable development
Joint Authors
Source
Issue
Vol. 9, Issue 1 (30 Jun. 2019), pp.136-154, 19 p.
Publisher
Publication Date
2019-06-30
Country of Publication
Algeria
No. of Pages
19
Main Subjects
Topics
Abstract EN
There has been a growing interest in the concept of Sustainable development around the world, as it aims to achieve economic prosperity and social justice, which require influencing individuals' attitudes and behaviors in order to achieve the goals of organizations, individuals and the society as a whole.
This paper aims to present a definition of social marketing, as well as highlighting its role in achieving sustainable development, the study concluded that social marketing is effective in achieving the social dimension of sustainable development, as it mainly focuses on promoting society's well-being, by understanding and responding to the public's needs to solve problems and providing the right product.
American Psychological Association (APA)
مطالي، ليلى وقهواجي، أمينة. 2019. التسويق الاجتماعي كمدخل لتحقيق التنمية المستدامة. مجلة أبعاد اقتصادية،مج. 9، ع. 1، ص ص. 136-154.
https://search.emarefa.net/detail/BIM-961203
Modern Language Association (MLA)
مطالي، ليلى وقهواجي، أمينة. التسويق الاجتماعي كمدخل لتحقيق التنمية المستدامة. مجلة أبعاد اقتصادية مج. 9، ع. 1 (2019)، ص ص. 136-154.
https://search.emarefa.net/detail/BIM-961203
American Medical Association (AMA)
مطالي، ليلى وقهواجي، أمينة. التسويق الاجتماعي كمدخل لتحقيق التنمية المستدامة. مجلة أبعاد اقتصادية. 2019. مج. 9، ع. 1، ص ص. 136-154.
https://search.emarefa.net/detail/BIM-961203
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية.
Record ID
BIM-961203