أخلاقيات التعامل التجاري في قنوات التسويق : رؤية مستقبلية

Abstract EN

Marketing channels members lacing mam risks, the important one of them is the conflict phenomenon among of them, because of the neglecting in 'roles understanding, efforts and directions coordination, clear determining of the rights and the responsibilities**.

The matter that will cause fault in trade job ethics in the marketing channels.

I he research is concerned with the study of the conflict phenomenon occurrence reasons and us negative effects, and how to avoid it.

The researcher has come with a number of conclusions, the core of which is: * The conflict occurred between the marketing channel’s members as a result of there concentrate on there ow n short term goals.

In addition, the researcher has presented a number of suggestions, lhe most important of which are: • producer companies should »void the conflict phenomenon occurrence among of the members of the marketing channels utilized, by organizing efficient and effective marketing nets and to depend up on the integration with the intermediaries.