أخلاقيات التعامل التجاري في قنوات التسويق : رؤية مستقبلية
Author
Source
Issue
Vol. 13, Issue 1 (30 Jun. 2009), pp.193-229, 37 p.
Publisher
Publication Date
2009-06-30
Country of Publication
Algeria
No. of Pages
37
Main Subjects
Economics & Business Administration
Abstract EN
Marketing channels members lacing mam risks, the important one of them is the conflict phenomenon among of them, because of the neglecting in 'roles understanding, efforts and directions coordination, clear determining of the rights and the responsibilities**.
The matter that will cause fault in trade job ethics in the marketing channels.
I he research is concerned with the study of the conflict phenomenon occurrence reasons and us negative effects, and how to avoid it.
The researcher has come with a number of conclusions, the core of which is: * The conflict occurred between the marketing channel’s members as a result of there concentrate on there ow n short term goals.
In addition, the researcher has presented a number of suggestions, lhe most important of which are: • producer companies should »void the conflict phenomenon occurrence among of the members of the marketing channels utilized, by organizing efficient and effective marketing nets and to depend up on the integration with the intermediaries.
American Psychological Association (APA)
كورتل، فريد. 2009. أخلاقيات التعامل التجاري في قنوات التسويق : رؤية مستقبلية. مجلة معهد العلوم الاقتصادية،مج. 13، ع. 1، ص ص. 193-229.
https://search.emarefa.net/detail/BIM-966639
Modern Language Association (MLA)
كورتل، فريد. أخلاقيات التعامل التجاري في قنوات التسويق : رؤية مستقبلية. مجلة معهد العلوم الاقتصادية مج. 13، ع. 1 (2009)، ص ص. 193-229.
https://search.emarefa.net/detail/BIM-966639
American Medical Association (AMA)
كورتل، فريد. أخلاقيات التعامل التجاري في قنوات التسويق : رؤية مستقبلية. مجلة معهد العلوم الاقتصادية. 2009. مج. 13، ع. 1، ص ص. 193-229.
https://search.emarefa.net/detail/BIM-966639
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 227-229
Record ID
BIM-966639