انعكاس تطبيق أساليب و إجراءات التسويق الداخلي على أداء الموظفين : دراسة ميدانية لعينة من البنوك التجارية

Abstract EN

This study aims to identify the level of implementation of internal marketing methods at the level of banking agencies by focusing on human resources as they achieve a competitive advantage at the present time.

To illustrate the effect of implementing these methods, an analytical study is conducted in commercial banks by formulating a set of hypotheses aimed at Ensure the implementation of internal marketing methods in the banking agencies sample study, and the researchers used a questionnaire that was analyzed using the SPSS program, and the study reached a set of results, most importantly interest in training and remain motivation, selection and appointment below the required level, The study presented a number of recommendations, the most important of which is the need to pay attention to the process of selection and recruitment, and to generate the desire to work with the employees through the provision of appropriate material and moral incentives, distributed in a fair manner among all employees