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Dynamically Switching among Bundled and Single Tickets with Time-Dependent Demand Rates
Joint Authors
Duran, Serhan
Pakyardım, Yusuf Kenan
Source
Mathematical Problems in Engineering
Issue
Vol. 2012, Issue 2012 (31 Dec. 2012), pp.1-15, 15 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2012-05-17
Country of Publication
Egypt
No. of Pages
15
Main Subjects
Abstract EN
The most important market segmentation in sports and entertainment industry is the competition between customers that buy bundled and single tickets.
A common selling practice is starting the selling season with bundled ticket sales and switching to selling single tickets later on.
The aim of this practice is to increase the number of customers that buy bundles, which in return increases the load factor of the events with low demand.
In this paper, we investigate the effect of time dependent demand on dynamic switching times from bundled to single ticket sales and the potential revenue gain over the case where the demand rate of events is assumed to be constant with time.
American Psychological Association (APA)
Duran, Serhan& Pakyardım, Yusuf Kenan. 2012. Dynamically Switching among Bundled and Single Tickets with Time-Dependent Demand Rates. Mathematical Problems in Engineering،Vol. 2012, no. 2012, pp.1-15.
https://search.emarefa.net/detail/BIM-1001372
Modern Language Association (MLA)
Duran, Serhan& Pakyardım, Yusuf Kenan. Dynamically Switching among Bundled and Single Tickets with Time-Dependent Demand Rates. Mathematical Problems in Engineering No. 2012 (2012), pp.1-15.
https://search.emarefa.net/detail/BIM-1001372
American Medical Association (AMA)
Duran, Serhan& Pakyardım, Yusuf Kenan. Dynamically Switching among Bundled and Single Tickets with Time-Dependent Demand Rates. Mathematical Problems in Engineering. 2012. Vol. 2012, no. 2012, pp.1-15.
https://search.emarefa.net/detail/BIM-1001372
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1001372