أثر الذكاء الاقتصادي على الإدارة الاستراتيجية للمؤسسات الصغيرة و المتوسطة في الجزائر في ضوء الموقع التنافسي كمتغير وسيط

Abstract EN

This study discusses the effect of the competitive intelligence on strategic management for small and medium enterprises PME, by using a new method of analysis by challenging the traditional approach to mediation analysis and providing more accurate alternatives, 99 SME were selected in order to know the magnitude of this effect.

Thus, this paper addressed the importance of the indirect impact in relation to the size of the mediation.

The scanning conducted by the researchers confirmed the existence of the relative effect to the competitive position as a mediator, where the complete mediation between survey and management strategy, and partial mediation between impact, information security and economic intelligence on the one hand, and strategic management on the other.

The study reached a set of results, the most important of which is that mediation analysis enhances and supports the relationship of influence between the variables studied in varying proportions and that this method can be applied in the areas of business administration and marketing research, following the study’s researchers in other areas.