إدارة العلاقة مع الزبون كأداة لتعزيز الصورة الذهنية للمؤسسة الخدمية : حالة مؤسسة موبيليس-وكالة جيجل

Abstract EN

The goal this study is to explore the role the relationship management with the customer as an instrument to enhance the mental image of the Mobilis Company (Jijel Agency), and for this purpose, a three-part research form was designed and distributed to 100 customers in the Mobilis Company (Jijel Agency) in a random manner.

The results of the study found that there is a effect the relationship management with the customer at the Mobilis Company (Jijel Agency) and mental image created by its customers at the level of significance (0.05), Also, Mobilis Company (Jijel Agency) realized that the customer is its real capital, and managing the relationship with it well allows it to reduce marketing costs.