الإعلام الثقافي في القنوات الجزائرية الخاصة : دراسة وصفية لعينة من مشاهدي البرامج الثقافية بقناة الشروق TV

Abstract EN

The media space has witnessed a proliferation of television channels that changed the audiovisual scene and embueing it with unprecedented vitality and competitiveness, whereby the responsibles of production and television broadcasting realized that the equation to satisfy all tastes and to address different and multiple audiences is difficult to achieve.

This study aims at identifying the habits and patterns of university students watching cultural programs.

It also aims at defining university students' sorts of satisfaction by watching cultural programs in the Al-Chorouk TV channel.

Accordingly, the study adopts a descriptive approach, which mainly depends on "questionnaire" as a main tool for data collection, and the questionnaire form has been distributed to 120 university students who have been intentionally selected.