أهمية الاستعلام الاقتصادي في تنظيم البيئة الداخلية للمؤسسة

Abstract EN

Economic issues in all areas, including economic openness, globalization, fierce market competition and the information war, have inevitably led to a shift from a narrow industrial concept to a global information concept.

which made information an important resource and a true commodity.

With the multiplication and diversification of sources of information and the need to obtain strategic information quickly, the business intelligence has become an urgent and unavoidable necessity to allow the institution to simulate its internal and external environment by anticipating its indicators.

And adapting to its variables in order to contribute to more informed decisions in order to ensure the continuity of its activity and its survival.

Market and improve their competitiveness.

Through this research paper we try to clarify the importance of adopting business intelligence as a contributing system in regulating the internal environment of the institution.