Sports marketing in private economic institutions and its impact on sport development

Abstract EN

Perhaps one of the most important reasons that made us carry out this research in the field of private sports marketing and how to invest it through sports clubs and its effect on the development of sport in the Wilaya of M'sila are three fundamental reasons.

The first is the issue in itself because of its great importance in terms of the development of sport and its coping with the modern economy, secondly modernity The topic, especially in the third world countries, and its current victories in developed countries, and thirdly, introducing the topic more to private economic institutions, enlightening sports clubs and how to integrate them so that each party benefits from a material point of view and develops them at the level of the state of M'sila in particular and Algeria in general, and we intended through our completion of this research or study It is to shed light in a close and simplified manner on the problem raised in relation to sports marketing and how these private companies deal with it in a philosophical, methodological, cultural, economic, commercial and competitive manner.

The importance of the sports market has proven due to its consumers and the possibility of achieving high material profit goals and developing sports by entering the world of professionalism and adopting these Companies on the sports market as a new alternative and it becomes the most important areas and existing markets.