Decision Analysis of Advertising and Price for Bilateral Competing Supply Chain
Joint Authors
Zhang, Cheng-Tang
Yang, Shan-Lin
Source
Mathematical Problems in Engineering
Issue
Vol. 2013, Issue 2013 (31 Dec. 2013), pp.1-7, 7 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2013-06-12
Country of Publication
Egypt
No. of Pages
7
Main Subjects
Abstract EN
The outcome of centralized equilibrium, prisoner's dilemma equilibrium, and decentralized equilibrium under different decision models has been provided with regards to bilateral competing supply chain system, either side of which is composed of one manufacturer and one retailer.
Theoretical analysis indicates a positive correlation between price and one's own advertising investment level and a negative correlation between price and the opponent's advertising investment level.
Through analysis of numerical examples, the results reveal a first mover advantage that leads to prisoner's dilemma in the system as well as the impact that price and advertising competition intensity has on the supply chain's choice of decision model.
American Psychological Association (APA)
Zhang, Cheng-Tang& Yang, Shan-Lin. 2013. Decision Analysis of Advertising and Price for Bilateral Competing Supply Chain. Mathematical Problems in Engineering،Vol. 2013, no. 2013, pp.1-7.
https://search.emarefa.net/detail/BIM-1009236
Modern Language Association (MLA)
Zhang, Cheng-Tang& Yang, Shan-Lin. Decision Analysis of Advertising and Price for Bilateral Competing Supply Chain. Mathematical Problems in Engineering No. 2013 (2013), pp.1-7.
https://search.emarefa.net/detail/BIM-1009236
American Medical Association (AMA)
Zhang, Cheng-Tang& Yang, Shan-Lin. Decision Analysis of Advertising and Price for Bilateral Competing Supply Chain. Mathematical Problems in Engineering. 2013. Vol. 2013, no. 2013, pp.1-7.
https://search.emarefa.net/detail/BIM-1009236
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1009236