An innovative model for integrating biodiversity and heritage into designing visual identity of national parks : a case study of Alsoudah park, KSA

Abstract EN

The integration of biodiversity and heritage features into the visual design process of a national park is proposed to be an essential need to improve the park's image, which will positively affect the attraction and comfort of tourists and the local community.

There is a lack of energetic approach that assists the designer to integrate the biodiversity features in parallel into the design process.

There is also a clear demand to know how to select them and integrate them into the design process.

Therefore, the main challenge of this research is to propose an innovative model – visual identity design of national park (VIDNP) – that integrates biodiversity features into the design of the national park's identity.

The VIDNP is based on the design thinking process of the brand as well as biodiversity and heritage features.

Generally, our studies build knowledge and apply it relatively to Alsoudah Park through selecting the main elements and biodiversity features that can be implemented in the future.