![](/images/graphics-bg.png)
The Impact of the Strategic Advertising on Luxury Fashion Brands with Social Influences
Joint Authors
Chiu, Chun-Hung
Zheng, Jin-Hui
Shen, Bin
Chow, Pui-Sze
Source
Mathematical Problems in Engineering
Issue
Vol. 2013, Issue 2013 (31 Dec. 2013), pp.1-16, 16 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2013-04-29
Country of Publication
Egypt
No. of Pages
16
Main Subjects
Abstract EN
It is well known that purchase of luxury fashion brands is strongly influenced by social needs such as the need for uniqueness and the need of conformity.
The existence of these two competing social needs separates customers into two groups who exhibit different buying behaviors.
This paper concerns the impacts of such social influences between different consumer groups on pricing and advertising strategies of luxury fashion brands with penalty of insufficient advertising.
We start by considering different advertising allocation strategies and derive the corresponding local optimal pricing and advertising allocation policies, through which the global optimal policy that maximizes the company’s profit can be obtained.
Important insights on strategic advertising for luxury fashion brands are discussed.
American Psychological Association (APA)
Zheng, Jin-Hui& Shen, Bin& Chow, Pui-Sze& Chiu, Chun-Hung. 2013. The Impact of the Strategic Advertising on Luxury Fashion Brands with Social Influences. Mathematical Problems in Engineering،Vol. 2013, no. 2013, pp.1-16.
https://search.emarefa.net/detail/BIM-1009753
Modern Language Association (MLA)
Zheng, Jin-Hui…[et al.]. The Impact of the Strategic Advertising on Luxury Fashion Brands with Social Influences. Mathematical Problems in Engineering No. 2013 (2013), pp.1-16.
https://search.emarefa.net/detail/BIM-1009753
American Medical Association (AMA)
Zheng, Jin-Hui& Shen, Bin& Chow, Pui-Sze& Chiu, Chun-Hung. The Impact of the Strategic Advertising on Luxury Fashion Brands with Social Influences. Mathematical Problems in Engineering. 2013. Vol. 2013, no. 2013, pp.1-16.
https://search.emarefa.net/detail/BIM-1009753
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1009753