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Dynamics and Motivations of Media Marketing: The Role of Globalization and Empowerment
Joint Authors
Colapinto, Cinzia
Benecchi, Eleonora
Source
Issue
Vol. 2014, Issue 2014 (31 Dec. 2014), pp.1-9, 9 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2014-06-03
Country of Publication
Egypt
No. of Pages
9
Main Subjects
Abstract EN
Audience fragmentation, convergence, and technology development have changed consumption patterns and brand communication.
Media companies should consider TV series and movies as brands to be exploiting at national/international level.
Using a dynamic diffusion model, we analyze the evolution of popularity in a specific country under different hypotheses.
Then we propose an optimal decision model which describes the decision maker’s point of view in a two-sided market.
American Psychological Association (APA)
Colapinto, Cinzia& Benecchi, Eleonora. 2014. Dynamics and Motivations of Media Marketing: The Role of Globalization and Empowerment. Abstract and Applied Analysis،Vol. 2014, no. 2014, pp.1-9.
https://search.emarefa.net/detail/BIM-1013836
Modern Language Association (MLA)
Colapinto, Cinzia& Benecchi, Eleonora. Dynamics and Motivations of Media Marketing: The Role of Globalization and Empowerment. Abstract and Applied Analysis No. 2014 (2014), pp.1-9.
https://search.emarefa.net/detail/BIM-1013836
American Medical Association (AMA)
Colapinto, Cinzia& Benecchi, Eleonora. Dynamics and Motivations of Media Marketing: The Role of Globalization and Empowerment. Abstract and Applied Analysis. 2014. Vol. 2014, no. 2014, pp.1-9.
https://search.emarefa.net/detail/BIM-1013836
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1013836