An Optimization Model for Product Placement on Product Listing Pages
Joint Authors
Chen, Yan-Kwang
Chiu, Fei-Rung
Yang, Ciao-Jyun
Source
Advances in Operations Research
Issue
Vol. 2014, Issue 2014 (31 Dec. 2014), pp.1-9, 9 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2014-11-11
Country of Publication
Egypt
No. of Pages
9
Main Subjects
Information Technology and Computer Science
Abstract EN
The design of product listing pages is a key component of Website design because it has significant influence on the sales volume on a Website.
This study focuses on product placement in designing product listing pages.
Product placement concerns how venders of online stores place their products over the product listing pages for maximization of profit.
This problem is very similar to the offline shelf management problem.
Since product information sources on a Web page are typically communicated through the text and image, visual stimuli such as color, shape, size, and spatial arrangement often have an effect on the visual attention of online shoppers and, in turn, influence their eventual purchase decisions.
In view of the above, this study synthesizes the visual attention literature and theory of shelf-space allocation to develop a mathematical programming model with genetic algorithms for finding optimal solutions to the focused issue.
The validity of the model is illustrated with example problems.
American Psychological Association (APA)
Chen, Yan-Kwang& Chiu, Fei-Rung& Yang, Ciao-Jyun. 2014. An Optimization Model for Product Placement on Product Listing Pages. Advances in Operations Research،Vol. 2014, no. 2014, pp.1-9.
https://search.emarefa.net/detail/BIM-1015950
Modern Language Association (MLA)
Chen, Yan-Kwang…[et al.]. An Optimization Model for Product Placement on Product Listing Pages. Advances in Operations Research No. 2014 (2014), pp.1-9.
https://search.emarefa.net/detail/BIM-1015950
American Medical Association (AMA)
Chen, Yan-Kwang& Chiu, Fei-Rung& Yang, Ciao-Jyun. An Optimization Model for Product Placement on Product Listing Pages. Advances in Operations Research. 2014. Vol. 2014, no. 2014, pp.1-9.
https://search.emarefa.net/detail/BIM-1015950
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1015950