Impact of intrinsic and extrinsic motivations on consumer behavior : an empirical study in a shopping mall in Algiers
Joint Authors
Mitali, Layla
Bouchair, Louiza
Marzuq, Fath
Source
Issue
Vol. 10, Issue 2 (31 Dec. 2020), pp.528-544, 17 p.
Publisher
Publication Date
2020-12-31
Country of Publication
Algeria
No. of Pages
17
Main Subjects
Topics
Abstract AR
تهدف هذه الدراسة إلى قياس أثر الدوافع الداخلية و الخارجية في توجيه السلوك الشرائي للمستهلك.
و لتحقيق هذا الهدف تم إعداد استبيان و توزيعه على عينة من (200) مستهلكا في مركز تجاري في الجزائر العاصمة.
كما تم استخدام برنامج spss لإجراء التحليل الإحصائي للبيانات.
و خلصت النتائج إلى أن كلا من الدوافع الداخلية و الخارجية تلعب دورا هاما في اتخاذ قرار الشراء لدى المستهلك.
أوصت الدراسة بضرورة معرفة المسوقين لهذه الدوافع و استغلالها للترويج لمنتجاتهم.
Abstract EN
This study aims to investigate the impact of intrinsic and extrinsic motivations in directing consumer behavior.
To achieve this goal, a questionnaire was prepared and distributed to a sample of (200) consumers at a shopping mall in Algiers.
The Spss program was used to perform the statistical analysis of the data.
The results concluded that both intrinsic and extrinsic motivations play a crucial role in making consumer purchasing decision.
American Psychological Association (APA)
Bouchair, Louiza& Marzuq, Fath& Mitali, Layla. 2020. Impact of intrinsic and extrinsic motivations on consumer behavior : an empirical study in a shopping mall in Algiers. Revue Abaad Iktissadia،Vol. 10, no. 2, pp.528-544.
https://search.emarefa.net/detail/BIM-1019327
Modern Language Association (MLA)
Bouchair, Louiza…[et al.]. Impact of intrinsic and extrinsic motivations on consumer behavior : an empirical study in a shopping mall in Algiers. Revue Abaad Iktissadia Vol. 10, no. 2 (2020), pp.528-544.
https://search.emarefa.net/detail/BIM-1019327
American Medical Association (AMA)
Bouchair, Louiza& Marzuq, Fath& Mitali, Layla. Impact of intrinsic and extrinsic motivations on consumer behavior : an empirical study in a shopping mall in Algiers. Revue Abaad Iktissadia. 2020. Vol. 10, no. 2, pp.528-544.
https://search.emarefa.net/detail/BIM-1019327
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 543-544
Record ID
BIM-1019327
