أهمية استخدام تكنولوجيا المعلومات في تحسين الأداء التسويقي للمؤسسة

Abstract EN

Information technology plays an active role for strategic organiza-tions seeking to enhance competitiveness by enhancing the efficiency and effectiveness of performance.

Today's efficient organizations must possess information technology to achieve high performance through their advanced products and services.

Improving production and marketing processes, improving quality, strengthening customer relationships to win loyalty, and developing new strategies to raise marketing performance in an increasingly global IT-based environment.

In this paper, we will shed light on the concept of information technology and its dimensions, and then the concept of marketing performance and its importance to the institution with different indicators and dimensions of measurement of marketing performance.

Finally, clarify the aspects of the impact of information technology in improving and developing marketing performance based on measurement indicators.