العلاقات العامة و تكوين الصورة الذهنية السينمائية لدى الجمهور المتلقي

Abstract EN

Cinema, like all media and communication, retains its own privacy that distinguishes it fromother means, cinema seems to be one of the most common means of dealing with culture in itsbroadsense, because the film offersonly lifestyle, character patterns, behavior, values and actions of this group or personality, it is through this cultural material expands the experiences of the audience (recipients) or deepensit or pushes it to extinguish, and in all cases provides viewers with a diverse knowledge that includes almost different aspects of life, despite the different aspects of life, despite the different aspects of life, despite the varyinginterest in relationships, In the public institutions, it has becomerecognizedthat the need for public relations and the practice of their activities in the field of film are scientifically and objectively justified, where public relations aim to achieve compatibility and adaptation between cinema as a means of communication and its audiences, which treatshari'a as the main aspect of the marketing of film material in a way that suits the film makers in promoting their ideas and beliefs in an attempt to influence in a positive or negative way and to undermine the ideas and perceptions of the public.