سميائيات الأنساق البصرية في عصر الإنترنيت رموز "الإيموجي" : هل هي صيحة عابرة أم أنساق كتابة جديدة ؟

Abstract EN

In the introduction to his book "THE SEMIOTICS OF EMOJI", Marcel Danesi noted that the year 2015, witnessed an amazing milestone; a truly remarkable event occurred The emoji known as “Face with tears of joy", was chosen by the Oxford Dictionary as the “Word of the Year.” Not only was it not a word—it was a pictogram—but it was chosen by one of the most prestigious dictionaries in the world.

Incredibly, the choice did not garner any significant complaints, protests, or polemical arguments from the guardians of traditional literacy (academics, teachers, language purists, and so on).

This was a bewildering event that spanned many aspects, indicating that a true paradigm shift may be taking place in the world of human communication and could encompass the entire human consciousness.

The Oxford dictionary explained on its website that it chose a pictogram over a word because it “captures the “emotional mood, and other preoccupations of people” and for this reason, the popularity of emoji has grown in popularity all over the world.

Is this turnout, in the era of web technologies, a sign of the decline in reading and writing ? This study attempts to bring answers at the emoji phenomenon from a semiotic perspective, and focus will be on these symbols as signs that relate to each other in a semiotic approach (the production and interpretation of meaning).

These signs do not display a neutral from the human experience.

The visual signs in their diversity and richness constitute a culturally codification language.

The Interpretation of the various signs is based on the semiotic and sociocultural knowledge of The interpret.

So that if the purpose of analyzing emoji is to identify its implicit and symbolic discourse, then this analysis must also be Articulated and intersecting with the study of the norms, representations, beliefs and stereotypes that social discourse propagates about them.

This cultural dimension of emoji as new writing systems is essential as it allows a better understanding of the social and human values that construct the collective imagination of a nation or people.