The role of social marketing in enhacing the dimensions of corporates social responsibility : case study the corporate of safina Mostaganem

Other Title(s)

دور التسويق الاجتماعي في تعزيز أبعاد المسؤولية الاجتماعية للمؤسسات دراسة حالة مؤسسة سفينة، مستغانم

Joint Authors

Boudissa, Ahmad
Ghachi, Khalid

Source

Les Aggregates des Connaissances

Issue

Vol. 6, Issue 1 (30 Apr. 2020), pp.404-419, 16 p.

Publisher

Ali Kafi University Center the Institute of Economic Business and Management Sciences

Publication Date

2020-04-30

Country of Publication

Algeria

No. of Pages

16

Main Subjects

Marketing

Topics

Abstract EN

This study aimed at identifying the role of social marketing in enhancing the dimensions of Corporate social responsibility; in order to achieve that, we relied on the descriptive analytical approach in which the questionnaire was used as a tool to gather data, in addition, the sample of the study was 50 workers who work in the institution of “Safina” which is considered as a branch of “Metidji Group” that, in its turn, is specialized in producing the food products (relying on cereals), this study found a fundamental result that: there is a statistically significant impact between social marketing and the achievement dimensions of social responsibility at the level of statistical significance (α≤0.

05), It was recommended that it is important to apply the concept of social marketing in order to enhance the dimensions of the social responsibility because it is the modern orientation towards marketing.

American Psychological Association (APA)

Boudissa, Ahmad& Ghachi, Khalid. 2020. The role of social marketing in enhacing the dimensions of corporates social responsibility : case study the corporate of safina Mostaganem. Les Aggregates des Connaissances،Vol. 6, no. 1, pp.404-419.
https://search.emarefa.net/detail/BIM-1022102

Modern Language Association (MLA)

Boudissa, Ahmad& Ghachi, Khalid. The role of social marketing in enhacing the dimensions of corporates social responsibility : case study the corporate of safina Mostaganem. Les Aggregates des Connaissances Vol. 6, no. 1 (Apr. 2020), pp.404-419.
https://search.emarefa.net/detail/BIM-1022102

American Medical Association (AMA)

Boudissa, Ahmad& Ghachi, Khalid. The role of social marketing in enhacing the dimensions of corporates social responsibility : case study the corporate of safina Mostaganem. Les Aggregates des Connaissances. 2020. Vol. 6, no. 1, pp.404-419.
https://search.emarefa.net/detail/BIM-1022102

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 32-33

Record ID

BIM-1022102